SPOT-DEN-00472
·
On target
Audited
Audience performance
Show math
Target Impressions
Verified
1.42M
± 96.6K @ 95% CI
▲ 12% vs. DMA avg
Confidence
± 6.8% @ 95%
Sample (n)
72,400
Model
Viewcast v2.3.1
Composition index
198
Target / total x 100
▲ 98 pts above baseline
In-market reach
38.2%
4-week rolling
Steady
Effective CPM
$7.40
Target-weighted
▲ 14% efficiency
4-week trend · target impressions
Receipt
Download methodology PDF
How this number was produced
✓ Verified
ProductViewcast v2.3.1
Panel size (n)72,400 devices
Confidence interval± 6.8% @ 95%
Dataset freshness2026-04-19 14:00 UTC
MethodDevice panel + viewshed
Audit trail4 inputs · 2 transforms
Target definition
AND
income ≥ $100K
AND
age IN [25, 44]
AND
gender = "female"
AND
shopper_segment = "grocery_premium"
NOT
business_traveler = true
Source
Device panel
→
Transform
Viewshed join
→
Model
Viewcast 2.3.1
→
Output
1.42M imp
Every input, transform, and model version is logged. This number is reproducible end-to-end.